Co-operative Bank: focus on customers
Transforming New Zealand’s niche community bank into a digital first-tier contender with an award-winning user-centric experience.
- Client
- Co-operative Bank
- Role
- Digital Strategy
UX Design
Art Direction - Recognition
- Canstar Blue 5-Star
Bronze Designers Institute Award
Webby Honorable Mention
Play video: Co-operative Bank case study“Design as if it was your own bank.”
The Co-operative Bank's digital transformation programme catapulted the bank from a niche player to first-tier contender. My team and I took the CEO’s mandate to heart and decided to take a personalised, user-centric approach to both the bank's app and website, resulting in a more playful, user-friendly product than most traditional banking structures.
Two years and many product releases later, the bank has received multiple awards and commendations for their digital offering, including a consistent 4.5 star rating in the app stores, proving that putting customers first is both great design and great business.
Design deep dive
Slick new look
Full self service
Personalise your accounts
Design process
- Full personalisation
- Users are able to fully personalise the app. The images they set for account backgrounds are carried over through to other parts of the application (such as transfer flows).
- Unified payments
- Why other banks separate these is beyond us! We brought both flows back together in a single interface and paired it with a nice and easy payee management system.
- Everything at a glance
- All common functionality is easily accessible. Future and past transactions are accessed directly from the home page, giving the user an immediate view of their financial position.
- Desktop continuity
- Mobile-first meant that online banking development followed the app. We carried the ease of use and interface metaphors developed for mobile directly over to the desktop browser.
Desktop and tablet continuity
Calculators
